Digital Engagement Services

Trade Agreement: Agreement on Internal Trade (AIT)
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
Digital Engagement Services

HT399-143551/A
Andruchow(CX Div.), Cassandra
Telephone No. - (613) 993-7846 (    )
Fax No. - (613) 991-5870


SUMMARY

The purpose of this Request for Proposal (RFP) is to seek
proposals from bidders interested in providing digital
engagement services as outlined in the Statement of Work at
Annex "A", on an 'as and when requested basis' to Health Canada
(HC).

The resulting contract will be in effect from the date of
issuance until March 31, 2016 and will include three (3) option
periods of twelve (12) months. 

TECHNICAL EVALUATION

MANDATORY TECHNICAL CRITERIA

Bidders must meet all the mandatory requirements of the RFP. No
further consideration will be given to Bidders not meeting all
the mandatory criteria.

To meet the requirement described herein, the experience of the
Bidder must be work for which the Bidder was under contract to
external clients. During the evaluation no corporate experience
gained through internal clients will be accepted or reviewed. In
the case of a joint venture, the combined experience of the
parties forming the joint venture will be considered in the
evaluation of the experience of the Bidder.

Listing experience without providing any supporting data to
describe where and how such experience was obtained will result
in the experience not being included for evaluation purposes.

Definitions for the purposes of evaluation:

"External client(s)" means clients exterior to the Bidder's own
legal entity (or joint venture partnership) and excludes the
parent, subsidiaries or other affiliates of the Bidder.

"Internal client(s)" means clients within the Bidder's own legal
entity (or joint venture partnership) and includes the parent,
subsidiaries and other affiliates of the Bidder.

"Relevant experience" means demonstrated experience to meet the
minimum qualifications specified for each of the key personnel.

M.1. Key Personnel Identification (Curriculum Vitae (CV))

The Bidder must clearly identify the proposed key personnel for
the following roles:
·	Account Manager
Minimum Required Qualifications: 
•	Five (5) years experience in Account Management and a
post-secondary degree or 		diploma in a related field; or
•	Ten (10) years experience in Account Management.
•	 Must be able to understand and work in English and in French
(comprehension, writing, 		and oral interaction).

·	Senior Strategist
Minimum Required Qualifications: 
•	Five (5) years experience in developing Digital Engagement and
Interactive Strategy as 		well as post-secondary degree or
diploma in marketing, digital/internet, computer science 		or a
related field; or
•	Eight (8) years experience in developing Digital Engagement
and Interactive Strategy

·	Senior Developer for social media applications
Minimum Required Qualifications: 
•	Five (5) years experience in IT and Applications or Games
technology for the social 		media environment, and a diploma in
IT related field; or
•	Eight (8) years experience in IT and Applications or Games
technology for the social 		media environment.

·	Creative Director
Minimum Required Qualifications: 
•	Five (5) years experience in Creative Direction for social
media, and a post-secondary degree or diploma in a related
field; or
•	Ten (10) years experience in Creative Direction

·	Production Manager
Minimum Required Qualifications: 
•	Two (2) years experience in Production Management, preferably
for social media, and 		post-secondary degree or diploma in a
related field; or
•	Five (5) years experience in Production Management.

·	Senior Analyst
Minimum Required Qualifications: 
•	Three (3) years experience in analytics for social media, and
a post-secondary degree or 		diploma in a related field; or
•	Five (5) years experience in analytics for social media

Each of the key personnel must meet the minimum required
qualifications, as specified for each of the identified roles.
The Bidder may propose the same individual for more than one
role, provided that the individual meets the minimum required
qualification for each role.

The Bidder must provide résumés for all identified key personnel
proposed to provide the services as described in the Statement
of Work at Annex "A". The following information must be included
for all identified key personnel: 

Education/training;
work history; 
relevant experience.

M.2. Experience of the Firm

The Bidder must demonstrate that it has been contractually bound
to an external client or to external clients (outside of the
Bidder's own company) for two (2) projects to provide digital
social media engagement services as described in the Annex A
Statement of Work (SOW).

The two (2) projects must have been completed on or after
January 1, 2012, and by the closing date of this solicitation.

A minimum of one (1) of the two (2) described projects must have
had an assigned budget of $100,000.00 or higher.

One (1) project must have been delivered in English and one (1)
project must have been delivered in French or bilingually (in
English and in French).  If a bilingual project is submitted, it
can only count as one project: the Bidder cannot submit the
French and English versions of one project as their two (2)
project samples for evaluation.

A minimum of one (1) of the two (2) described projects must have
included the development of videos for social media purposes.

During the evaluation no corporate experience gained through
internal clients will be accepted or reviewed.

Each of the two (2) projects must have included all of the
following services:


·	Developing strategies for social media engagement that
include: 
o	Conducting research for the development of a social media
strategy including analysis of multiple target audiences and
latest social media trends.
o	Analysing and recommending digital engagement and interactive
technologies to meet the client requirements;
o	Developing social media content 
·	Developing and implementing a social media campaign
Developing tracking and evaluation mechanisms

M.2.1 The Bidder must provide all the following information for
each of the two (2) digital engagement project samples submitted:
Ÿ	Title and summary description of the project;
Ÿ	A description of the target audience;
Ÿ	Description of the services provided for the project;
Ÿ	Overall creative approach to meet client objectives;
Ÿ	List of deliverables of the project, including any social
media platforms launched;
Ÿ	Project results and explanation of how the results met the
project's objectives;
Ÿ	Dollar value of the assigned budget;
Ÿ	Completion date;
Ÿ	Client name; 
Ÿ	Sample of content developed in the form of one (1) video for
social media (where applicable), and one (1) social media
platform developed as part of the digital engagement project,
and five (5) content examples such as, but not limited to,
tweets, Facebook posts, blog post, pins (hard copy only).

M.3. Financial Proposal

The Bidder must provide costing information strictly in
accordance with the Basis of Payment at Annex B. Any deviation
from the pricing schedule will render your offer non-responsive.

BASIS OF SELECTION

To be declared responsive, a bid must: 

A. comply with all the requirements of the bid solicitation;
B. meet all mandatory technical evaluation criteria; and
C. obtain the required minimum of 80 percent overall of the
points for the technical evaluation criteria which are subject
to point rating. The rating is performed on a scale of 75 points.

Bids not meeting (a) or (b) or (c) will be declared
non-responsive. Neither the responsive bid that receives the
highest number of points nor the one that proposed the lowest
price will necessarily be accepted. 

The responsive bid with the lowest evaluated price per point
will be recommended for award of a contract.




Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.