Strategic Communication Services

Trade Agreement: Canadian Free Trade Agreement (CFTA)
Tendering Procedures: The bidder must supply Canadian goods and/or services
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 

STRATEGY AND ASSOCIATED PRODUCTS FOR COMMUNICATIONS AND OUTREACH WITH THE VETERAN COMMUNITY AND CANADIANS

51019-171142/A
Deen(CX Div.), Raihanna
Telephone No. - (613) 990-4033

DESCRIPTION OF REQUIREMENT

Veterans Affairs Canada (VAC) requires the services of an experienced Contractor to propose, develop, coordinate, implement, and execute a full overarching strategy to transform VAC’s communications and outreach with the Veteran community*.

The objective of the strategy is to ensure that the Veteran community is informed of the benefits and services available and how they can be easily accessed. It will also ensure that Canadians are informed and understand that the Government has effective services and benefits in place to support Veterans and their families. 

The Contractor must propose, develop, coordinate, implement and execute a multi-year strategy to reach out to Veterans and communicate and promote VAC’s wide range of services and benefits. The initial emphasis will highlight Budget 2017 programming changes (e.g. the Veteran’s Education Benefit, the Caregiver Recognition Benefit, etc.) which will come into force on April 1, 2018.

*The Veteran community includes retired members of the Canadian Armed Forces (CAF) and RCMP, current active members, their families, health care providers, and other members of the community who serve Veterans.

The requirement is subject to the provisions of the Canadian Free Trade Agreement (CFTA).

The requirement is limited to Canadian services.

This bid solicitation is to establish a contract with task authorizations for the delivery of the requirement detailed in the bid solicitation to the Identified Users across Canada, excluding locations within Yukon, Northwest Territories, Nunavut, Quebec, and Labrador that are subject to Comprehensive Land Claims Agreements (CLCAs). Any requirement for deliveries within CLCAs areas within Yukon, Northwest Territories, Nunavut, Quebec, or Labrador will have to be treated as a separate procurement, outside the resulting contract.

SECURITY REQUIREMENT

There is a security requirement associated with the requirement.

BASIS FOR CANADA'S OWNERSHIP OF INTELLECTUAL PROPERTY

Veteran Affairs Canada has determined that any intellectual property rights arising from the performance of the Work under the resulting contract will belong to Canada, for the following reasons, as set out in the Policy on Title to Intellectual Property Arising Under Crown Procurement Contracts: To generate knowledge and information for public dissemination.



Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.