Experiential marketing events

Trade Agreement: Agreement on Internal Trade (AIT)
Tendering Procedures: The bidder must supply Canadian goods and/or services
Competitive Procurement Strategy: 
Comprehensive Land Claim Agreement: No
Nature of Requirements: 

Experiential marketing events

HT399-163382/B
Buck(CX Div.), Daniel
Telephone No. - (613) 998-8582 (    )
Fax No. - (613) 991-5870 (    )

Line 1, Communication Marketing Management

This bid solicitation cancels and supersedes previous bid solicitation number HT399-163382/A dated October 25, 2016 with a closing of November 14, 2016 at 2:00 p.m. 
Health Canada (HC) requires the services of a contractor to develop, implement, manage, and report on national experiential marketing events programs to support the prevention of problematic licit and illicit substance use by raising awareness of the issue and engaging with the audiences. 

The focus for 2016-17 is on Problematic Prescription Drug Use, such as the misuse and abuse of opioids, benzodiazepines and stimulants. Messaging is mainly targeted at Canadian youth 13-15 and parents of youth 13-15.

The requirement is subject to the provisions of the Agreement on Internal Trade (AIT).

The requirement is limited to Canadian services.

The Federal Contractors Program (FCP) for employment equity applies to this procurement; see Part 5 - Certifications and Additional Information, Part 7 - Resulting Contract Clauses and the annex titled Federal Contractors Program for Employment Equity - Certification.

This bid solicitation is to establish a contract with task authorizations for the delivery of the requirement detailed in the bid solicitation to the Identified Users across Canada, excluding locations within Yukon, Northwest Territories, Nunavut, Quebec, and Labrador that are subject to Comprehensive Land Claims Agreements (CLCAs).  Any requirement for deliveries within CLCAs areas within Yukon, Northwest Territories, Nunavut, Quebec, or Labrador will have to be treated as a separate procurement, outside the resulting contract.

Mandatory Technical Criteria 

M1: The Bidder must demonstrate that within the last five (5) years, it has been contractually bound with two (2) external clients to provide national and/or provincial experiential marketing event campaigns.
 
One (1) out of the two (2) campaigns must have been national in scope.

One (1) out of the two (2) campaigns must have been implemented on-site in a minimum of 50 venues. “On-site” is defined as one or more of the firm’s resources having been at the event location(s).

At least one (1) of the campaigns must have been implemented in English and French.  

The Bidder must, for each campaign, provide the following details as to how the stated experience was obtained:

1. Name of the external client;
2. Start and end dates;
3. Number of events and location of venues, including
a. Venue locations (address including province or territory)
b. The number of events implemented on-site (if applicable)
4. Age of the target audience; 
5. Nature and scope of the services provided, including
a. Title of project;
b. Summary description of the experiential marketing event campaign;
c. List of deliverables of the project;
d. Description of promotional material developed for the campaign;
e. Key performance indicators to meet objectives (minimum of 2) and the results;

M2: The bidder’s proposed Account Executive must have a minimum of three (3) years of experience overseeing (supervision) of planning, implementation, monitoring and reporting services within the last five (5) years. 

The Bidder must provide the following details:

1. Name of the proposed Account Executive;
2. Years of experience;
3. Role of the proposed resource. The duties of the proposed resource must have included supervision of planning, financials, implementing, monitoring and reporting.

M3: The bidder’s proposed Event Manager* must have a minimum of two (2) years of experience in the last five (5) years planning, implementing and managing marketing events.

*The Event Manager is defined as the person overseeing and managing the event(s).

The Bidder must provide the following details as to how the proposed Event Manager’s stated experience was obtained:

1. Name of the proposed Event Manager;
2. Years of experience ;
3. Role of the proposed resource. The duties of the proposed resource must have included planning, implementing and management of marketing events.

M4: The bidder’s proposed Communications Strategist must have a minimum of three (3) years of experience within the last five (5) years in strategic planning, monitoring and reporting on marketing campaigns.

The Bidder must provide the following details:

1. Name of the proposed Communications Strategist;
2. Years of experience, 
3. Role of the proposed resource. The duties of the proposed resource must have included strategic planning, monitoring and reporting.

Point Rated Technical Criteria

R1: The Bidder should propose a preliminary project management approach that considers client needs as described in the Statement of Work. It should provide the following details:

1. How the Bidder proposes to work in collaboration with the client.
2. How the Bidder proposes to meet the objectives.
3. How the Bidder proposes to measure/evaluate the results of the event program.
4. How the Bidder will ensure:
a. Quality control
b. Schedule is respected
5. Identified risks and how the Bidder proposes to mitigate those risks.

R2: Within thelast three (3) years, the Bidder should have developed and managed two (2) national and/or provincial campaigns targeting youth and/or young adults. 

The Bidder should provide two (2) case studies of such campaigns. Case studies provided in excess oftwo (2) will not be considered. 

The Bidder should provide the following details:

1. Name of the external client;
2. Start and end dates;
3. Location and number of venues;
4. Target audience(s);
5. Topic of the campaign;
6. Description of theservices provided;
7. Nature and scope of the services provided, including
a. Title of project;
b. Summary description of the campaign;
c. List of deliverables of the project;
d. Description of promotional material developed for the campaign;
e. Key performance indicators to meet objectives (minimum of 2) and the results;
8. Innovative tactics used and why; and
9. Results achieved.

The responsive bid with the highest combined rating of technical merit and price will be recommended for award of a contract.

PLEASE GO TO THE BUYANDSELL WEBSITE (WWW.BUYANDSELL.GC.CA) TO DOWNLOAD A COPY OF THE COMPLETE RFP.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.