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Advertising - Agency of Record

Solicitation number EP361-191751/A

Publication date

Closing date and time 2019/03/29 15:00 EDT

    Trade Agreement: Canadian Free Trade Agreement (CFTA)
    Tendering Procedures: The bidder must supply Canadian goods and/or services
    Competitive Procurement Strategy: Best Overall  Proposal
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    Advertising - Agency of Record
    Ivany, Chris
    Telephone No. - (613) 993-0048 (    )
    Fax No. - (613) 949-1281 (    )
    1. Background and Purpose of this Letter of Interest (LOI)
    The Government of Canada intends to launch a competitive procurement process in early 2019 for the services of an Agency of Record to undertake media planning and strategizing, media buying, ad serving and traf
    ficking, ad verification, reporting and reconciliation to support a 
    wide range of advertising initiatives, from multi-channel, 
    multi-million dollar campaigns to smaller projects with only one 
    channel and limited budgets. The intention is to enter into a contract for three years with two additional option years.
    The purpose of this LOI is to inform potential bidders of Canada’s intent to publish a Request for Proposal (RFP) for Agency of Record services on Buy and Sell ( It is estimated that the RFP will be posted in February 2019.
    All interested Canadian suppliers will be able to participate in the RFP, including offerors qualified under Standing Offer #EP361-180010/xxx/CZ for Advertising Creative Services.
    2. Nature of this Letter of Interest
    This is not a bid solicitation. This LOI is simply being posted as a “heads-up” to potential bidders. Interested bidders do not need to respond.
    This LOI will not result in the award of any contract. Potential suppliers of services described in this LOI should not allocate resources as a result of any information contained in this LOI. Furthermore, whether or not any potential supplier responds to this LOI will not pr
    eclude that supplier from participating in any future related procurement. 
    3. Change From Previous AOR/ATP Model
    In 2015, the Government of Canada issued two separate RFPs that 
    resulted in separate Agency of Record (AOR) and Advertising Technology Provider (ATP) contracts. The 2019 RFP is expected to result in a si
    ngle contract covering the full scope of services.
    4.  Enquiries
    Because this is not a bid solicitation, Canada will not necessarily respond to enquiries in writing. However, respondents with questions regarding this LOI may direct their enquiries in writing to:
    ContractingAuthority: Chris Ivany
    E-mail Address:
    Telephone: (613) 993-0048
    Enquiries may be submitted in either official language of Canada.
    Delivery Date: Above-mentioned
    The Crown retains the right to negotiate with suppliers on any procurement.
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • Canadian Free Trade Agreement (CFTA)

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    Contact information

    Contracting organization

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Contracting authority
    Ivany, Chris
    (613) 993-0048 ( )
    (613) 949-1281
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Bidding details

    Details for this tender opportunity are provided in the Description tab.

    Please contact the contracting officer to get the full solicitation documentation, access information on how to bid, or if you have any questions regarding this tender opportunity.

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    Summary information

    Notice type
    Request for Information
    English, French
    Region(s) of delivery
    British Columbia
    New Brunswick
    Newfoundland and Labrador
    Nova Scotia
    Northwest Territories
    Nunavut Territory
    Ontario (except NCR)
    Prince Edward Island
    Quebec (except NCR)
    National Capital Region (NCR)
    Procurement method
    Competitive – Selective Tendering
    Selection criteria
    Highest Combined Rating of Technical Merit and Price
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.


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