Agency Of Record

Solicitation number EP361-151112/A

Publication date

Closing date and time 2015/04/22 14:00 EDT

Last amendment date

    Trade Agreement: NONE
    Tendering Procedures: The bidder must supply Canadian goods
    and/or services
    Attachment: None
    Competitive Procurement Strategy: Best Overall  Proposal
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    Myriam Sigouin
    Nature of Requirement:
    Canada is seeking the services of an advertising agency to
    fulfill the mandate of Government of Canada (GC) advertising
    media planning and buying Agency of Record (AOR) to purchase
    advertising media space and time on GC's behalf, and to develop
    media strategies and plans. These services, and certain related
    optional services, are to be provided on an
    "as-and-when-requested" basis. Corporate Services will also be
    required on an ongoing basis.
    GC advertising is aimed at national, regional, rural and
    community-based audiences within Canada, of all ages and
    origins, including ethnic and Aboriginal communities, in English
    and French, as well as in other languages, as required. A
    limited number of campaigns are directed to international
    Period of Contract:
    The period of contract will be for three (3) years with the
    possibility of two (2) additional one (1) year option periods.
    The Canadian Content Policy will apply to this procurement. 
    This procurement is not subject to trade agreements. 
    Bidders' conference:
    A Bidder's conference/teleconference will be held in Ottawa,
    Ontario on March 23, 2015. Bidders are invited to attend in
    person or by teleconference. Bidders who do not attend will not
    be precluded from submitting a proposal.
    More information is provided in the Request for Proposal.
    Evaluation Criteria:
    Mandatory Requirements: 
    The Bidder MUST submit three (3) examples of
    advertising/marketing campaigns which were completed within the
    last three (3) years of the bid closing date.
    o	One of the examples MUST be a national campaign targeted to
    English and French audiences.
    o	One of the examples MUST include a description of an
    innovative communication strategy/approach that was used to
    heighten engagement with the audience.
    o	One of the examples MUST be a large-scale, national
    digital-only campaign (budget of $300K+), which included a
    variety of tactics including a programmatic buying component.
    The Bidder MUST submit a minimum of one (1) CV for each of the
    following key categories of services:
    o	Account Management and Coordination;
    o	Strategic Planning and Advice;
    o	Media Strategy and Direction (traditional media);
    o	Media Strategy and Direction (digital media);
    o	Media Buying (traditional media); and
    o	Media Buying (digital media)
    Basis of Selection:
    Bidders must comply with all the requirements of the bid
    solicitation, meet all mandatory technical evaluation criteria
    and obtain the required minimum of points for the rated
    technical evaluation criteria which are subject to point rating.
    The responsive bid with the highest combined rating of technical
    merit and price that will be recommended for award of a contract
    To avoid any conflict of interest or potential conflict of
    interest, an exclusivity clause will form part of the AOR
    solicitation. It will forbid the eligibility of any one supplier
    from being awarded both the AOR and Advertising Technology
    Provider (ATP) contracts. A similar clause will be included in
    the associated ATP solicitation EP361-150005/A.
    More information on the advertising practices of the Government
    of Canada can be found at:
    All inquiries regarding aspects of this request for proposal
    should be e-mailed to: or faxed
    at 613-949-1281.
    Solicitation documents must be obtained through
    Delivery Date: Above-mentioned
    The Crown retains the right to negotiate with suppliers on any
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • No trade agreements are applicable to this solicitation process

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    Contact information

    Contracting organization

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Contracting authority
    Sigouin(cz003), Myriam
    (613) 990-6696 ( )
    (613) 949-1281
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Bidding details

    Full details regarding this tender opportunity are available in the documents below. Click on the document name to download the file. Contact the contracting officer if you have any questions regarding these documents.

    Tender documents
    Document title Amendment no. Language Unique downloads Date added

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    Summary information

    Notice type
    Request for Proposal
    English, French
    Region(s) of delivery
    British Columbia
    New Brunswick
    Newfoundland and Labrador
    Nova Scotia
    Northwest Territories
    Nunavut Territory
    Ontario (except NCR)
    Prince Edward Island
    Quebec (except NCR)
    National Capital Region (NCR)
    Procurement method
    Competitive – Selective Tendering
    Selection criteria
    Highest Combined Rating of Technical Merit and Price
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

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