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Marketing Services

Solicitation number EN578-190375/A

Publication date

Closing date and time 2018/07/04 14:00 EDT

    Trade Agreement: NONE
    Tendering Procedures: The bidder must supply Canadian goods and/or services
    Competitive Procurement Strategy: N/A - P&A/LOI Only
    Comprehensive Land Claim Agreement: No
    Nature of Requirements: 
    Marketing Services
    Leblanc(CX Div.), Marc-Andre
    Telephone No. - (613) 949-1285 (    )
    This is not a bid solicitation. Public Services and Procurement Canada (PSPC) is releasing this Letter of Interest (LOI) as a first step to inform all interested parties of the following potential procurement activity:
    The purpose of this LOI is to make Canadian industry aware that PSPC is seeking to establish a number of National Master Supply Arrangements (SAs) for the provision of marketing services.  Supply Arrangements allow for the creation of a list of pre-qualified suppliers under which Requests for Proposal (RFPs) are subsequently conducted. These SAs would be intended for use by any of Canada’s departments and agencies across Canada.
    PSPC is also considering establishing a stream for Aboriginal-owned businesses as part of the Procurement Strategy for Aboriginal Business.
    PSPC understands “marketing services” to have the following definition: the promotion of goods and services to a targeted audience to achieve a greater level of awareness and to get the audience to take action to achieve a goal or mission.
    Supply Arrangement holders could be asked to provide marketing strategy development and implementation for the following types of marketing services under a resulting RFP:
    • Programs, services and benefits marketing: to better inform and engage the audience, to help drive results in uptake and impact;
    • Social marketing: to effect change in attitudes and behaviours;
    • Engagement marketing: to promote engagements, consultations, events, etc.;
    • Experiential marketing: to market a product or a service through experiences that directly engage the audience;
    • Recruitment marketing: to find, attract and engage job seekers.
    The following services would be excluded from any SA resulting from this potential procurement activity:
    • Paid advertising services
    • Public opinion research
    • Video production services
    • Professional services
    PSPC is planning to solicit feedback from industry perspectives in the late spring and summer by employing one or more of the following possible methods:
    • A Request for Information (RFI) containing general questions about industry’s capacity and offered services
    • An RFI containing a draft of the proposed Statement of Work (SOW) for industry review
    • An industry day 
    • One-on-ones conducted with industry in person or via teleconference
    Suppliers should note that this LOI is not a pre-selection process. There will be no short listing of firms for purposes of undertaking any future works, as a result of this LOI. The issuance of this LOI is not to be considered in any way as a commitment by Canada, or as authority for the respondent to undertake any work which could be charged to Canada, nor is this LOI to be considered a commitment to issue eventual RFSAs, RFPs or award eventual contracts in relation to these services.
    Canada shall not be bound by anything stated in this LOI. Canada reserves the right to change all or any parts of this LOI as deemed necessary.
    Delivery Date: Above-mentioned
    The Crown retains the right to negotiate with suppliers on any procurement.
    Documents may be submitted in either official language of Canada.

    Contract duration

    Refer to the description above for full details.

    Trade agreements

    • No trade agreements are applicable to this solicitation process

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    Contact information

    Contracting organization

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Contracting authority
    Leblanc(CX Div.), Marc-Andre
    (613) 949-1285 ( )
    () -
    360 Albert St. / 360, rue Albert
    12th Floor / 12ième étage
    Ottawa, Ontario, K1A 0S5

    Buying organization(s)

    Public Works and Government Services Canada
    11 Laurier St, Phase III, Place du Portage
    Gatineau, Quebec, K1A 0S5
    Bidding details

    Details for this tender opportunity are provided in the Description tab.

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    Summary information

    Notice type
    Request for Information
    English, French
    Region(s) of delivery
    British Columbia
    New Brunswick
    Newfoundland and Labrador
    Nova Scotia
    Northwest Territories
    Nunavut Territory
    Ontario (except NCR)
    Prince Edward Island
    Quebec (except NCR)
    National Capital Region (NCR)
    Procurement method
    Competitive – Selective Tendering
    Selection criteria
    Not applicable
    Commodity - GSIN
    Click the links below to see a list of notices associated with the GSIN codes.

    Support for small and medium businesses

    If you have questions about this tender opportunity, please contact the contracting officer, whose information is found in the Contact information tab. 

    Refer to our Support page if you need help or have questions about the government procurement process, including how to bid or how to register in SAP Ariba. You can also contact Procurement Assistance Canada, which has offices across Canada.


    Date modified: