PSPC Online Advertising Unit

Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods and/or services
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 

PSPC Online Advertising Unit
EP361-180308/A
Schou, Christian
christian.schou@tpsgc-pwgsc.gc.ca 

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION.
NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement 
The Online Advertising Unit (OAU) at Public Services Procurement Canada (PSPC) requires the services of a digital design and production firm to provide digital communications services to support a wide range of government communications activities on various topics using digital and social media advertising, aimed at Canadians and other stakeholders, locally, regionally, nationally, and, in some cases, internationally, depending on the campaign in question. Services include account management, creative and strategic development, production management services (creative and technical), digital engagement strategies, and more, in support of digital advertising campaigns.
 
This requirement is limited to Canadian goods and/or services.

Evaluation Process
Bidders MUST meet all the mandatory requirements of the Request for Proposal (RFP).  No further consideration will be given to bidders not meeting all the mandatory criteria.  

Mandatory Criteria
The Bidder MUST demonstrate its capability and experience in developing compelling and insightful creative solutions using a variety of digital and social media targeted to a variety of audiences (i.e., different demographic or ethnographic profiles), to quickly respond to communications situations by providing two (2) different examples of digital and social media advertising campaigns. Each of the two (2) different examples MUST have been completed* within the last three (3) years from bid closing.

NOTE: At least one of the two (2) examples submitted MUST have been developed in both official languages (English and French).

Bidders that meet all mandatory criteria will be evaluated further 
using point-rated criteria.

Period of the Contract
These services will be provided from the award date of the contract until June 30, 2018 inclusively with the option to extend the period of the contract by up to two (2) additional one-year periods, under the same terms and conditions.

Basis of Selection
The responsive bid with the highest combined rating of technical merit (70%) and price (30%) will be recommended for award of a contract
Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.