Digital Advertising Agency

Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
Digital Advertising Agency

EP361-140512/A

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS
SOLICITATION.
NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

Requirement
The Department of Public Works and Government Services Canada
(PWGSC) is looking to establish, through this Request for
Proposal, a competitvely awarded contract with one (1) digital
adversiting agency. PWGSC requires a Contractor to assist in the
account management and coordination services, strategic
services, creative and production services and media services
for various digital campaigns. 

The purpose of this advertising initiative is to provide digital
communications services to support a wide range of government
communications activities on various topics through digital
advertising, aimed at Canadians and stakeholders, for
distribution at the national, regional and/or local levels.

Sourcing
Canadian Content Policy - The requirement is limited to Canadian
goods and/or services.
Trade Agreements - This procurement is not subject to any trade
agreements.

Note to Bidders
Bidders are reminded that in order to ensure a clear delineation
between the GC's media buying agency (contract
no.EP361-091572/001/CZ) and the GC's creative and planning
agencies, an exclusivity clause presently forms part of the
media buying agency contract. The media buying agency, and as
applicable, its parent company, its subsidiaries corporation,
and any body corporate of the Contractor's immediate family will
not be eligible to bid on other GC procurement contracts
relating to advertising. The resulting Contrat fall under this
exclusivity provision as business related to advertising.
Further, any subcontractor proposed by an offeror on the RFP
will be bound by the same terms and conditions as the Bidder.

Canada reserves the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.

Evaluation Process
Bidders MUST meet all the mandatory requirements of the RFP. No
further consideration will be given to bidders not meeting any
of the mandatory criteria. The mandatory criteria include:

The Bidder must submit three (3) examples of digital advertising
campaigns which were completed* within the last three (3) years
of the bid closing date. For each example, the Bidder must
provide one (1) electronic copy of associated creative examples. 
identifying the key personnel who would be assigned to several
key categories;
provided hourly rates in accordance with Annex "B"; and
complying with the certification requirements described in the
RFP.

Bidders that meet all mandatory criteria will be evaluated
further using point-rated and financial evaluation criteria.

Period of the Contract
The period of the Contract will be from date of award to March
31, 2014 with the possibility of two (2) additional one (1) year
extension periods under the same terms and conditions.

Basis of Selection
The responsive bid  with the highest combined total (80%
technical / 20% financial weighting) will be recommended for
award of a Contract.

Brandon Wright
Communications Procurement Directorate - PWGSC
Telephone: 613-991-1475
Fax: 613-9491281
E-Mail: brandon.wright@pwgsc-tpsgc.gc.ca
Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any
procurement.

Documents may be submitted in either official language of Canada.